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The party may be over, and from the looks of the photos,
Cupcake Smackdown 3.0 was a blast (pun
intended!). The estimated attendance this year was 1,500 humans and 30
canines who gathered to enjoy cupcakes, local craft beer, bbq, shooting green
pigs, and the photo booth.
Hungry Todd Rungy also broke a record of eating 6 sugar free cupcake
in under 59.2 seconds to raise awareness for diabetes. While the goal of
Cupcake Smackdown(s) is to provide a
community event to promote local businesses, the event also serves as a case
study in social media. For the last three years,
Cupcake Smackdown was organized and
promoted via social media only. While we have received our fair share of
earned traditional media (radio and television news), zero advertising dollars
were spent on the event. It can be done.
A giant thanks to all of our sponsors (listed below) for making
this event happen. And a special thanks for all the breweries for
providing delicious local craft beers at our parties. I encourage everyone
to check them out and to keep supporting our local breweries. If you don't
see them our your favorite bar, a little gentle coaxing can sometimes get more
craft beers on the menu.
There isn't enough space to post all the
Cupcake Smackdown photos taken by
Annie Ray, but
here's the link to
them. I had a serious problem of trying to pick the cutest ones to
include in this post.
For a
Twitter
stream of the #cupcakeriot
happenings, you can visit our
KeepStream
here:
http://keepstream.com/MisoHungry/hashtag-cupcakeriot-3-dot-0
Photo by John M.P. Knox (@hopsafari)
There's me. Dressed like a pig. Being shot with cupcakes. Oink,
Oink! Photo courtesy of @AndreaSchulle
Here's a list of blog posts, videos, and radio links about
Cupcake Smackdown (to add yours, email
or tweet me):
http://youstayhoppyaustin.blogspot.com/2011/06/june-state-beer-challenge-day-6.html
http://thatsuperawesomeblog.com/2011/06/13/a-few-things-2/
http://www.austintxonthecheap.com/?p=7400
http://www.ginnysaustin.com/?p=1152
http://matadornetwork.com/radar/cupcake-smackdown-austin/
http://austinbeergeek.blogspot.com/2011/06/big-weekend-ahead-for-beer-lovers.html
http://www.freefuninaustin.com/2011/06/cupcake-smackdown-on-saturday.html
http://todo.nowaustin.com/event/411348
http://www.livemom.com/2011/06/03/the-weekenders-events-for-austin-families-june3-5-2011/
http://omssstar.blogspot.com/2011/06/austinist-daily-beirut-part-one-of.html
http://diabetesupdate.blogspot.com/2011/06/ada-eat-cupcakes-for-cure-or-why-you.html
http://www.thesmartkitchenblog.com/2011/06/cupcakeriot-cupcake-smackdown-30.html?utm_medium=twitter&utm_source=twitterfeed
http://cupcakestakethecake.blogspot.com/2011/05/june-4th-cupcake-smackdown-in-austin.html
http://austinist.com/2011/06/02/cupcake_smackdown_30_this_saturday.php
http://www.austin360.com/blogs/content/shared-gen/blogs/austin/food2/entries/2011/05/27/how_to_take_advantage_of_inter.html
https://blindedbythebite.wordpress.com/2011/06/09/gluten-free-iacp-recap-blinded-by-the-bite-turns-1-year-old/
http://twitter.com/#!/1queenofspoons/statuses/76285094138093568
http://www.blogtalkradio.com/lonely-gourmet/2011/05/30/lonely-gourmet-friday-radio-feast-special
http://www.youtube.com/watch?v=nVYoCvh5YZk
http://places.blogspot.com/2011/06/tasting-and-launching-austins-best.html
And a GIANT thank you to all of our sponsors:
A special thank you to @ChevyTexan
for sponsoring the official #cupcakeriot
vehicle. I was completely spoiled by this fully loaded GMC Denali. I
did not want to give it back.
The Denali had one of those cool
windshield displays. Pretty awesome.
Photo by John M. P. Knox (@hopsafari)
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